March 29, 2017

Allison Gillespie of Whirlpool Corporation on All The Social Ladies

Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story.


Key Topics

  • The Story of Allison’s Career
  • Pursuing Your Dream Job
  • How Working With Limited Resources Can Be An Opportunity

When you’re in a big company and you want to grow, how would you recommend navigating that?

Do well and have passion. It’s also really key to communicate what you want to do and prove why you should be doing this. Make this known to not only your direct manager but pretty much to everyone that you meet. We all have our own personal brand and may not realize that. Every time you meet people whether it’s at a conference or a meeting, you have to put yourself out there as whatever you want to be. I made it really clear that I loved marketing and that I wanted to do that with my career. I followed my passion and stuck to my guns in terms of what I love, what I’m good at and where Whirlpool can get the most value out of my talents.

What’s next for your brand?

It’s a really exciting time for Gladiator as we focus on our brand strategy moving forward. We are 15 years old this year and we’ve got some exciting things coming up. We know we have an amazing product which is evident from our star ratings. People love our social media but we’re asking ourselves what we can do to take that to the next level. There is a lot of love for our brand and a lot of passion – it’s up to us to figure out how we unlock that.

Key Sound Bites

“Take risks, be bold and help grow your business!”

“When you’re looking to grow at a company, always communicate your intent and follow through on who you are. Be unafraid to do this.”

“When you’re working with limited resources, every dollar has to work that much harder and smarter but it teaches you how to be strategic.”


Company Website / Company Twitter / Personal LinkedIn / Company LinkedIn

Interested in learning more about All The Social Ladies? Hear more podcasts.

Tags: Best Practices, Content Marketing, Influencer, Influencer Marketing, Strategy

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