March 23, 2022

How to Create and Foster a Values-Based Company Culture

Likeable Team

In 2022, company culture is more important than ever. In fact, millennials prioritize “people and culture fit” above everything else in their job searches, and company culture is an important factor for 46 percent of job seekers.

While it’s certainly not easy to create a company culture (especially being remote as so many companies are now), something that makes it a lot easier is to use the company’s core values as a place to start. In this blog post, we’re going to show you how we did that—because when you join a company whose name is “Likeable,” you probably set some pretty high expectations for your job satisfaction.

Our core values are woven into everything that we do at Likeable. They’re present in our reviews, in our team meetings, and certainly in our benefits and perks. They’re more than just words—they’re closely held beliefs that we put into action every day. And you’re about to see how our core values come to life.

1. Balanced
At Likeable, we own our work, but our work does not own us.

We believe that work should be a part of your life, and not your whole life. We also know that our lives are not perfectly in alignment at all times. Sometimes we have to put in the long hours at work, and sometimes home life may need more attention. But balanced employees are more satisfied, productive employees—so we put this core value into practice in a number of ways, from unlimited PTO to Forever Fridays (like Summer Fridays, but all year round) to generous maternity/paternity policies and work from home flexibility. We also have Balance Bucks, which are a monthly stipend applied to something outside of work that you care about (a pottery class, a gym membership, or anything that helps you come back to the office recharged and ready to go!).

2. Driven
We are deeply committed to the growth of the company. We are constantly evolving, and we like it that way.

The fact that we are balanced does not detract from the fact that we all have a deep desire for the company to succeed. We are goal-oriented and push toward quarterly and annual objectives. We also understand that in an ever-evolving field like social media, things change—and we are able to be nimble and make adjustments to get us to our goals. This value comes to life in a number of ways, including quarterly team challenges that yield exciting prizes for everyone. In addition to team prizes, we recognize individuals who go above and beyond to help us hit our goals—with our Kudos program and recognition from our CEO.

3. Passionate
We are clever, curious, and masters of our craft.

We celebrate passion of all kinds, but the passion that is at our core is this: If you’re here, you genuinely love what you do and want to be an absolute master of it. You want to learn everything there is to learn about it. And once you’ve mastered it, you want to teach it. At Likeable, we have a deep love of learning more about what we’re passionate about. You’ll see this in our dozens of Slack channels that are specific to nearly any kind of interest—from #catpeople to #realitytv to #fantasyfootball—and in our mentorship and Likeable Learning programs that are based around deepening communication, workplace, and social media skills.

4. Accountable
We are accountable to more than just our clients. We are accountable to each other and to ourselves.

There’s a quote that says: “When a man points a finger at someone else, he should remember that four of his fingers are pointing at himself.” At Likeable, we believe it is essential to do what we say we are going to do, and we also believe that we must always look inward at our own accountability before evaluating any situation. To do that, we need to know exactly what we are accountable for. We believe that clarity of roles and goals are an essential part of accountability, so you’ll see this core value manifest in our OKRs (objectives and key results) that are set for every employee, our comprehensive and thoughtful 360 review process, our development action plans, and our annual, highly coveted Likey awards, which celebrate employees who are the most truly accountable to the embodiment of our core values.

5. Likeable
We are honest and we are kind, and we lead with empathy.

Here we are. The final core value, and the one that has defined us for so long. There’s a lot of nuance to the word “likeable.” Some people think it means you have to have a smile on your face at all times. Some people think it means that you are nice to a fault. Some people think it’s all about charm. At Likeable, we certainly like to smile, we are often accommodating, and sure, we can be quite charming. But all of this is not what our core value of likeability really represents.

At Likeable, we believe that it is important to be able to deliver honest messages with kindness. In fact, we don’t believe there is ever a reason to be unkind. And the way that we are able to maintain our kindness? We lead with empathy. With empathy, you can put yourself in someone else’s shoes and see their side. Even when you disagree. And when you’re able to find kindness and joy in tough conversations? That’s truly likeable. We live this core value constantly—in our interactions with clients, with each other, and with the world. But we celebrate this core value by truly making Likeable live up to its name. Whether it’s potluck lunches, our Likeable Libations cocktail competition, book clubs, or trivia nights, you will find a way to have fun at Likeable.

Interested in joining the team? We’re hiring! Check out our open positions here.

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