Author name: Candie Harris

Managing a Global Social Media Presence: What’s a Brand to Do?

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By Candie Harris

Logically, the growth of social media platforms throughout the world should make marketing a global brand easier. The ability to use various networks to communicate both at scale and one-on-one makes them ideal vehicles for building a global brand presence.

However, many social media agencies and marketers today struggle with determining the best global strategy for their brands. Here are some tips, examples, and resources that can help in both crafting and executing a global approach for your social media.

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The 5 W’s of Snapchat: A Marketer’s Guide

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By Candie Harris and Elana Lyn Gross

Snapchat may be a newer social media network, but it should not be overlooked. Snapchat isn’t just for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but notice the plethora of information being shared about Snapchat. Whether you are confused about the benefits of Snapchat for marketing or an avid user this guide is designed as an easy reference tool to help you maximize the opportunities for your brand on this exciting social platform. 

Here’s the who, what, when, where, and why for using Snapchat to market your brand.

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