Engagement Is Dead. The New Metric Is Attention.
At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted to make new friends so you could build up your network. In 2006, Facebook launched the News Feed while Twitter joined the party with a […]
Engagement Is Dead. The New Metric Is Attention. Read More »
