As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ […]
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Less than a decade ago, Instagram was born—and the world hasn’t been the same since. The photo-sharing app has become a source of inspiration for many, a source of income for some, and has led to actual fame for others. “Instagrammability” has become a huge factor in people’s decisions about what to buy, wear, eat,
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You’ve heard it before: Video is the future of social media. It’s the number one preferred content type of the average consumer, it accounts for more than half of total media consumption, and 54 percent of consumers want to see more video content from brands and businesses they support. However, even in 2019, most companies
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