The news that Cambridge Analytica illegally gained access to the private information of 50 million Facebook users, and used that data to support Trump’s election campaign, is still reverberating through the media and tech worlds. To combat all the negative press and consumer anger, Facebook is making some big changes to its platform. Below, we […]
What the Facebook Data Breach Means for Brands Read More »
In a lengthy post on Thursday, January 11, Mark Zuckerberg announced a big shift in how Facebook will surface content to users. The change stems from having received “feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.” Based
What Facebook’s News Feed Announcement Means for Your Brand Read More »
For experienced marketers, social media strategy often feels like a grapefruit spoon. At first glance, it seems superfluous. You already have plenty of ordinary spoons, forks, and knives — between these standard utensils, you’re pretty sure you can figure out a way to subdue half a grapefruit. The moment you pick up a grapefruit spoon,
The Secret to Good Social Strategy Read More »
