Conventional wisdom has it that the shelf life of social advertising is quite short—that’s actually wrong most of the time. You can run a social ad for as long as it is effective, and a good piece of creative (especially video) can run for weeks or months without seeing any downturn in results. This is […]
How Often Should You Be Refreshing Your Social Ads? Read More »
Heading into next year, social media is projected to solidify its dominance with overall usage climbing up three percent to hit 204 million US users. With spend projected to grow twenty percent, however, that means competition and clutter are going to increase (eMarketer, November 2018). For marketers, the key question is: What are the trends
3 Social Media Trends You Can’t Ignore in 2019 Read More »
With two announcements made within hours of each other, Facebook and Twitter just changed the game for social advertising. Previously, paid social had been more or less an informational black hole, providing none of the competitor monitoring available with other types of media: no ad spend tracking, no share of voice, and no visibility into
How New Ad Transparency Tools Will Impact Your Paid Social Strategy Read More »
