Across many social media platforms, you have likely bumped into some #sponcon or #ad content from influencers of all sizes and categories. Influencer marketing is a booming industry, showing no signs of slowing down. In fact, there are now subcategories of influencers (i.e., content creators) and each individual can fulfill a different marketing objective. According […]
Influencer Marketing, the Likeable Way Read More »
By now, you’ve probably heard your younger cousin or neighbor shouting “OMG, it’s time for my BeReal. I only have two minutes.” You may have also seen some brands or people copying their BeReal images over to Instagram. But what exactly is the app that’s taking 2022/Gen Z by storm? At its core, BeReal is
BeReal, What’s the Deal? Read More »
While it may still feel like 2019 to most of us, 2022 is right around the corner. And whether we want to believe it or not, the social landscape is always changing and evolving. 2021 provided digital marketers with insights they never had before. We had to adapt to the ever-changing virtual and hybrid business
Predictions for Social Trends in 2022 Read More »
