Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your content.) Essentially, […]
Facebook Content: What’s the Point Anymore? Read More »
Relying on social media trends of old to make a splash during Fashion Week? As if! When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that have used social
3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign Read More »
We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model. So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, most of all:
Uncovering the Strategy: What A Facebook Acquisition Means Read More »
