2013 social media followed a lot of buzz-worthy events – the world got a new pope, a new royal baby, and a new controversial pop star to talk about incessantly. (I think I’ve said “Miley Cyrus” more than my own name lately.) But how we used social media in 2013 is even more impressive […]
Top 10 Social Media Predictions for 2014 (Based on 2013 Moments) Read More »
Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual–or type of individual–who has influence over potential buyers in your industry. Influencers can include broadcasters, journalists, professors, analysts, and athletes–any person who has a large following in your field. Developing a relationship with these individuals is
7 Ways to Engage with Industry Influencers on Twitter Read More »
One of the biggest problem marketers are currently facing with social media measurement is that they are looking at metrics in silos. To be truly likeable, you need to see the full picture. To view success accurately, you not only need to be measuring your activities on social media, but you need to make sure you’re
Indexing Likeability Part 3 of 3: How Do I Measure Being Likeable? Read More »
