In the days of Edward Bernays and Ivy Lee, public relations was executed via press releases, advertising, and press conferences. Over the years, it has adapted to modern media and incorporated many new channels, including social media. Throughout its trajectory, one thing has remained the same: public relations is a necessity for the health of […]
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Writers are under attack. Websites, online articles, and digital products are becoming increasingly image-based. So few words are left that companies starting to believe the following myth: Any employee can write for a website and social networks, and it will be similar to having a professional writer. At first glance, it’s easier and cheaper to
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Moving images have greatly evolved with technology – video started at the movies, made its way to television, and eventually online. With the advent of mobile, though, users are looking for quick and easily-downloadable storytelling. That’s where GIFs (i.e. animated images, for those who don’t know) can help brands easily spread an idea or message.
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