Author name: Likeable Team

How To Successfully Leverage Celebrities In Your Social Media Strategy

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Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their social media strategy. With thousands, if not millions, of followers, celebrities have the ability to boost a brand’s own following and engagement. Check out how the three brands […]

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5 B2B Companies That Excel At Being Likeable

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By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no

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4 Brands That Did Mother’s Day Campaigns Right

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It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four of our favorites

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