By Michele Weisman I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate. At first I […]
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If you build it they will come, right? If only it were that easy… The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is often overlooked, leaving marketers left to wonder why a great campaign delivered lackluster results. The reason may be as simple as a
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Over the last several weeks (and days) LinkedIn has been making social media news that’s going to be more influential than Facebook’s new Timeline design. Gone are the days when LinkedIn was considered the uptight friend of the social media inner circle. The site is proving to be so strategic and smart that it is–in
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