I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing that should always matter is your competition. Your competitors are critical in helping you determine success for your brand by giving you a frame of reference to measure […]
Keeping up with the Competition: Metrics That Matter Read More »
By Tim Bosch
Hashtags can be a beautiful thing for a brand. They are one of the best ways to categorize your tweets and make them more searchable. However, hashtag functionality is becoming watered down by their constant misuse. Here are my 5 recommendations for hashtag optimization.
A Quick #Hashtag Lesson Read More »
Now more than ever, people are letting their voices be heard about their American pride. This weekend was a monumental time for our country for coming together in remembrance and support. 9/11’s decade anniversary was a difficult time for many; however it gave way to a wave of patriotism throughout the entire country. Even globally,
Social Media Fueling Patriotism Read More »
