YouTube is the dominating video platform, housing an almost endless supply and variety of content to watch and allowing users to engage with content creators directly. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. It’s no wonder why brands are shifting to an online platform to reach more […]
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With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies. Here are five creative ways brands have
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While many brands have harnessed the power of Twitter, less than one-third of the world’s top Chief Marketing Officers are active on the social network—thereby missing out on valuable opportunities to demonstrate thought leadership, broadcast company news, and engage in conversations related to their industry. In fact, a study from Brandwatch reveals a breakdown of
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