At last year’s F8 conference, Mark Zuckerberg introduced AR to Facebook with the implementation of the Camera Effects Platform and AR Studio. Since then, this enhancement to reality has notably begun to shift marketing strategies for brands. Making AR More Accessible Immersive storytelling is finally gaining steam in the brand marketplace. With its newly updated […]
What Facebook’s Bet on AR Means for Brands Read More »
While tapping through Instagram Stories, you’ve probably noticed an increasing number of ads between your friends’ drink clink Boomerangs and cute puppy videos. With 300 million accounts now using the Instagram Stories feature, it’s no surprise that many brands have taken advantage of this immersive, full-screen ad experience since its launch in early 2017. And
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Multicultural consumers are 120 million strong with $4.1 trillion in buying power. At this year’s Google Multicultural Marketing Next forum, top advertisers and agencies came together to gain insights from “culture disruptors” and learn how to think differently to stay ahead of the curve. These are a few of our key takeaways. Use cultural intelligence
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