Author name: Likeable Team

Taglines – Do’s and Don’ts

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By Gabbie Diassi, Senior Account Manager

Recently a client tasked our team to propose some new taglines for their company and test them out with their target audience. When our tests concluded, it was time to present our recommendation of which tagline to move forward with. This research lead me to some interesting insights that I think are important for brands to consider when selecting a tagline for their newest campaign or business in general. Here are some Do’s and Don’ts.

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How You Should Be Using Emojis on Social Media

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By Mikey Dunn, Community Manager

Emojis first appeared in smartphone SMS threads, but now they’re everywhere. Today, you can even order lunch by tweeting an emoji. In social media marketing, it’s important to know that the most popular social media networks not only support emojis but also have entire features built around them. There are many ways brands can take advantage of these features and emojis…

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So, You Want to Become a FoodSTAGRAM Influencer?

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By Gillian Stippa, Photographer

Here’s what you need to know first. We live in a time when “instagrammability” is built into a restaurant’s framework. Tables are placed near large windows so that each dish is naturally “instaworthy,” tabletops are designed based on their texture and color, and matte plates are chosen in order to reduce glare (the list goes on). As ridiculous as this might seem, it makes sense when you consider the numbers:

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