Author name: Likeable Team

Is Twitch the Next Big Network for Social Media Marketers?

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Despite the growing number of social media networks, social media marketers remain focused, primarily, on the same core group. Facebook, Twitter, and Instagram are the big ones; Snapchat is closing quickly; and YouTube, LinkedIn, Pinterest, and Tumblr serve their specific niches well.

But one major network has flown beneath the radar, eluding the call of marketers despite falling nicely in the “niche” group. Its audience is large and growing, but despite attention from advertising behemoths such as Coca-Cola and Red Bull, social advertisers rarely mention it. 

Here are three reasons marketers should take notice of Twitch.

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A Discussion About Authenticity in Influencer Marketing

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As a social media storyteller, I shed a virtual emoji tear when I think about the lack of genuine content that lives in my Instagram feed. At this year’s Advertising Week conference in New York City, I had the pleasure of attending a panel with like-minded people, and I was able to learn more about how “approaching influencers as creators can create more authentic, impactful marketing by freeing each person’s storytelling potential in creating new content and amplifying their own channels.” Here are my five greatest takeaways.

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3 Reasons to Explore Workplace by Facebook

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By Megan Cottage, Account Coordinator

Let’s be real, we’ve all done it. Checking Facebook while you really should be doing a report, or using Facebook to pass the time of a really long and boring meeting. But did you ever think Facebook would be here to help you work? Facebook launched a new platform called Workplace on October 10th. Think project management tool meets email. Workplace is an ad-free platform created to help your business do business. Here are some reasons to explore Workplace as an option for your company.

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