It’s been almost three months since I first wrote about Facebook’s new Canvas Ad inventory. The ad set is now publicly available to all brands, and there have been some changes that social media marketers need to note.
Here are three of the biggest!
3 Important Updates to Facebook Canvas Ads Read More »
Have you ever watched a YouTube video that didn’t have an ad? It’s probably been a while. But now, with the emergence of ad blockers, people are taking every measure to escape the invasion of modern day advertising.
When looking at the future of digital advertising, we are stuck wondering how to avoid this problem. According to IBM, more than 144 million people used ad blockers in 2015, up 70 percent from 2014. The ad blocking era is just beginning, and despite major players (Apple, Microsoft, etc.) creating software to prevent it, people will continue finding loopholes around commercials.
…Which is why brands should shift focus to social media marketing.
Social Media Marketing is the Best Way Around Ad Blockers Read More »
There’s a question we need to be asking ourselves about GIFs, and it has nothing to do with pronunciation. Far more pertinent than a hard or soft G is the question of when we should add GIFs into our social media and content marketing strategies.
Let’s walk through the issue.
Social Media Marketing: To GIF or Not to GIF? Read More »
