Author name: Likeable Team

What Social Media Marketers Need to Know About Facebook Instant Articles

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By Hannah Baker

Facebook might be revolutionizing the way publishers post content to the platform with their Instant Articles. On April 12th, the company will unveil the new feature for publishers on iPhone and Android Facebook apps that will allow them to post content (even long form) directly instead of via links. What does this mean for you and your brand? Here are some main points. 

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Social Media Networks As Big Business Departments

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By Maggie Burke

Imagine a world where all of your favorite social media platforms are people. Imagine each of those people worked together in big business — and each had a particular role for the company.

Which platform would lead the pack? Which would be Human Resources? You may not realize it now, but social media platforms take on very specific roles — personally and professionally — and work together to build your whole online presence.

Here’s how they would fit in an office: 

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Hashtag Etiquette: When to Use Them, When to Lose Them

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By Amanda DiAntonio

From ancient Rome to Instagram — the octothorpe, more commonly known as the hash symbol, has been given many names and purposes throughout the years. In the social media world, we use it to group specific content into relevant conversations. In a way, the hashtag has also become an extension of social media copy and conversation. 

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