Author name: Likeable Team

The 2016 Social Marketing Fitness Guide

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By Daniel Lara

We aren’t the only ones seeing the effects of the holiday season. In many ways, your brand may also find itself experiencing the unhealthy consequences of holiday marketing. From the bloat of seasonal deals and promotions, to the excessive weight of an audience craving more sweepstakes, our businesses are just as ready to hit that reset button as we are—if not more. In this blog, I will provide you with easy “exercises” to help get your brand’s social presence back in shape for a strong 2016.

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6 Things to Consider for the Client-Agency Relationship in 2016

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By Michele Weisman

In an industry that recognizes the importance of quick communication and clear goals, the idea of conducting an agency performance evaluation can be met with a, “Why do we need to do this?” Clients are busy, and if they have a healthy relationship with their agencies, it’s often at the bottom of their to-do list.

However, I spoke with a dozen brand marketers at various management levels, ranging from Coordinator to Chief Marketing Officer. Despite the different years of industry experience, they agreed on six common themes that clients and agencies should account for when thinking about their relationship in 2016.

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