By Corey Smock
Social media continues to be a major marketing platform for any business. But, some marketers still are unsure about how much they should invest and even more, how to measure their results. Return on investment in social media can be difficult to pin down, but one thing is for sure, the narrative in the industry is rapidly changing.
How to Assign ROI Value to Social Media Metrics Read More »
The foundation of a good piece of content is a compelling message that resonates with the appropriate audience. One of the great things about online marketing is it’s hardly ever a one-way message. You don’t even need a custom built app or microsite to create moments of interactivity. Here are four ways you may not have considered using the existing functionality of social media platforms:
3 Creative Social Media Hacks Read More »
There are multiple tools at your disposal to spy on the competition and generate meaningful data that propels your brand to social media success without spending a dime.
3 Free and Easy Tools to Monitor Your Competitors on Facebook Read More »
