By John Kultgen
2015 is the year of video, but there are other forms of media that will engage a social media audience. With simple photos decreasing in organic value on Facebook, and text-based tweets getting less engagement, one question is clear: What are other strong ways of getting your audience’s attention? Consider these options.
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I speak to brand marketers all day long about their social media strategy. Everytime I get on the phone to discuss challenges, opportunities, pain points, goals and how social media will impact their business’ bottom line, I am constantly asked the same question: “How can we work with influencers?”
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Social media is constantly and rapidly changing. New social media sites and apps are constantly being created and released, and older platforms are always updating their designs and features. Keeping things professional and consistent for a brand on social media is important, yet many are making a common mistake: using incorrect social media icons and logos. From signage to consumer packaged goods, the incorrect use of social media icons by brands is a widespread problem.
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