Very few people understand the ever-shifting world of social media marketing like Honey Cantrell. After an eight-year run leading Likeable’s Client Services team, she’s taking the reins as our new Executive Vice President of Agency Operations — and to celebrate her new role, we caught up with Honey to chat about her time at Likeable, […]
2 Minutes with Honey Cantrell On The Future Of Social Read More »
The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. Folks in business, and marketing especially, are well aware of the purchase funnel. It’s essentially a sequential approach that moves people layer by layer through a journey that
Full-Funnel Marketing on Social Read More »
At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep
Instagram Chronological Feed and What That Means for Marketers Read More »
