Dear Social Media Santa,
This year was full of amazing updates ranging from Instagram supporting multiple-account logins to exciting new features on Snapchat (like Snapchat Groups). It looks like we were granted a few of our wishes from last year’s list – but there is always room for improvement. We feel like we’ve been extra good this year, so please grant us a few more!
2016 Social Media Wish List Read More »
2016 has been the year of live streaming, catapulting to the top of the marketing toolkit with the launch of Facebook Live. With Facebook heavily focused on promoting Live, many brands have jumped on the bandwagon; some better than others. Facebook Live has proven to be effective in increasing both brand awareness and consumer engagement. Here are three strategies that are common among three very different early adopter brands, all of whom have successfully used Facebook live in their marketing efforts.
3 Strategies for Marketing on Facebook Live Read More »
Following the summer success of Pokémon Go, all signs point to augmented reality (AR) as being the next big thing in tech. In fact, Apple’s Tim Cook recently suggested that we will soon wonder how we ever lived without it. Though often confused with virtual reality, AR actually works to blend digital images with the real world, and a plethora of cases are already being tested. With the latest speculation that AR will even be incorporated into the next iPhone camera, this technology seems destined to rule our future.
The Rise of Augmented Reality: 3 Apps to Help You Learn the Ropes Now Read More »
