By Jaime Napier, Finance and Culture Manager
Keeping up with the dizzying pace of today’s social media landscape is no easy feat. While Snapchat’s model has seen enormous success, Instagram’s new Stories are forcing brands and followers alike to decide which they like best, which has the most longevity, and whether they can or want to keep up with both.
4 Brands That are Winning Instagram Stories Read More »
If you’ve ever seen an episode of The Bachelor or The Bachelorette, odds are you’ve also heard the lead question if their suitors are “there for the right reasons.” Since the show first aired in 2002, the right reason has always been marriage. Now, 14 years later, some contestants are being accused of using the show not to chase love, but sponsorship dollars and social media fame.
Will You Accept This Endorsement Deal? Read More »
By: James Reichert
Instagram launched their newest feature, Stories, earlier in August as a way to continue to compete with Snapchat for daily users. The premise is basically the same as Snapchat Stories in that users can take (or upload) pictures and/or video and upload them into their story where it lasts for 24 hours. Instagram CEO, Kevin Systrom, has even given Snapchat credit for innovating the way users consume and share content in this format. Below we will take a look at how a few brands are using this new feature.
5 Unique Ways Brands are Using Instagram Stories Read More »
