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Facebook Content Strategy: The Top 50 Global Brands

As Facebook slowly morphs into a television network, marketers and social media agencies must rethink how they approach content strategy.

One thing that demands examination is post cadence. How often should brands be publishing? What percentage of those posts should be video? When is it appropriate to broadcast Live?

To research this, we plucked out the Top 50 Global Brands (via Interbrand) and tracked their organic Facebook posts in June.

Here’s what we learned in the process.

Facebook Content Strategy: The Top 50 Global Brands Read More »

Object Recognition — Is it Snapchat’s Future?

Uncategorized / Likeable Team

By Shani Smotrich

Snapchat is continually changing and improving its offerings to the public and to advertisers. Along with Snapchat’s recent “memories” introduction, and the newly announced bitmoji partnership, there is also some buzz around Snapchat’s object recognition patent.

Object Recognition — Is it Snapchat’s Future? Read More »

Why You Should Use Social Media in the Hiring Process

Uncategorized / Likeable Team

By Michelle Rivas

The tried and true process that the everyday HR department utilizes to hire new employees might become outdated in the upcoming years due to more companies using social media for recruitment. Filling out an application, submitting a resume, and uploading a cover letter will be seen as an obsolete system that does not capture the entirety of an applicant’s skills and characteristics.

Why You Should Use Social Media in the Hiring Process Read More »

Facebook Content Strategy: The Top 50 Global Brands

Object Recognition — Is it Snapchat’s Future?

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