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3 Ways Instagram Stories Can Benefit Social Marketers

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By Brian Leigh

By now, you’ve surely heard of Instagram Stories, the Snapchat-inspired update that Instagram announced last Tuesday.

Rather than competing with or buying Snapchat — two tactics it had previously explored — Facebook, Instagram’s parent company, decided that it was time to tip its hat and sincerely flatter its biggest competitor.

But Instagram Stories is more than just a carbon copy of Snapchat. The differences are minor, but in time they could prove important to social media marketers. Here are three reasons why.

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3 Social Advertising Trends to Shape 2017

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By Tim Bosch

Businesses worldwide are ramping up their social ad spending. Social Media Advertising is slated to reach nearly 40 billion dollars by 2017. Social ad spending has reached new heights and shows no signs of slowing down anytime soon. Social ads have efficiently evolved with digital consumer behavior and marketers are realizing the value of highly targeted creative that’s scalable. Here are a few trends to keep an eye on with regard to social advertising.

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Why Google Maps Is the Social Network for Franchises

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By John Kultgen

When you think about social media for your franchises, you probably default to Facebook, Twitter, or Instagram. But don’t discount the mammoth of influence that is Google. And I don’t mean Google Plus; I mean Google Maps. 

Why is Google Maps so important for your business? 3 out of 5 searches on Google are location specific, according to the Google Maps Business Development Team, who I had the pleasure of recently hear speak at Google’s New York office in Chelsea. 

After a franchisee has verified its location on Google Maps, make sure you recommend these steps to increase their presence on the platform.

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