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By Erin Minty

When you Google “brainstorming techniques,” a majority of the articles talk about brainstorming for the creation of new products. But what do you do if you don’t need a new product, just an idea? An image, a video, a campaign?

These are the things that social media marketers are always on the lookout for, and brainstorms are an essential step in the process. They can be incredibly helpful, but only if they are done right. A brainstorm can quickly turn useless if not held in the proper way.