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Social Media Marketing is the Best Way Around Ad Blockers

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By Brendan Dugan

Have you ever watched a YouTube video that didn’t have an ad? It’s probably been a while. But now, with the emergence of ad blockers, people are taking every measure to escape the invasion of modern day advertising. 

When looking at the future of digital advertising, we are stuck wondering how to avoid this problem. According to IBM, more than 144 million people used ad blockers in 2015, up 70 percent from 2014.  The ad blocking era is just beginning, and despite major players (Apple, Microsoft, etc.) creating software to prevent it, people will continue finding loopholes around commercials. 

…Which is why brands should shift focus to social media marketing.

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Managing a Global Social Media Presence: What’s a Brand to Do?

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By Candie Harris

Logically, the growth of social media platforms throughout the world should make marketing a global brand easier. The ability to use various networks to communicate both at scale and one-on-one makes them ideal vehicles for building a global brand presence.

However, many social media agencies and marketers today struggle with determining the best global strategy for their brands. Here are some tips, examples, and resources that can help in both crafting and executing a global approach for your social media.

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