By Tim Bosch
Digiday recently reported that carousel ads are yielding 10X better results than your standard Facebook link post. That’s a pretty huge number. Likeable is seeing about 3X better results than our standard link posts. That’s still a big number. Why are these ads so effective?
3 Reasons Why Facebook’s Carousel Ads Are Awesome Read More »
At a time when nearly everyone has access to a decent camera and some editing software, no brand, artist or civilian is safe from being lampooned. As Weird Al once said, “By the time I’m in the studio recording my parody, 10,000 parodies of that song are on YouTube.” On the surface, these spoofs only intend to mock the original source material. Ultimately, they end up bringing more exposure to the project. Here are four campaigns that audiences claimed as their own.
Imitation is Flattery: How 4 Campaigns Got Taken Over by Audiences Read More »
By Brian Leigh
DVR and subscription services have changed how people watch TV and movies, leaving sports as one of the few things we still consume live. When the game is on, people are watching. And more than that, people are sharing.
In response, the smartest sports brands put an emphasis on Real-Time Content. Sports fans are huddled by the TV using social media (typically Twitter), switching between their main screen and second screen, searching for enjoyable running commentary. It’s a ripe opportunity for brands to engage with their targets.
But with so many brands aware of this, it’s easy to get lost in the crowd. Having one’s content seen, consumed and shared takes more than simply choosing to participate. It also takes smart execution to make that content shine brighter than others.
Here are three major sports brands that kill it
3 Sports Brands That Kill It With Real-Time Content Read More »
