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What to Know Before Investing in Instagram Ads

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By Erin Minty

Instagram’s 300 million monthly active users have made it the second largest social media platform, pulling ahead of Twitter and it’s only getting bigger, spurred by its new ad program.

In 2014, a select number of companies debuted ads on the network—which have the same look and feel as organic posts—with only the highest quality ads displayed. But last week, the Instagram Application Programming Interface (API) finally became available to everyone. Instagram writes on their site that the ads are now “available to businesses of all sizes,” which means that while ads used to cost upwards of $200,000, the new API allows brands without those resources to promote their content. The photo-sharing platform is about to become one of the most successful, and most-wanted, marketing platforms on the internet today.

Considering an investment in Instagram ads? Here’s what you should know about their potential:

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A Quick Guide to Social Media Traffic

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By James Reichert

It’s no secret that Facebook is the top social media platform for driving website traffic. In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined that Facebook now accounts for more traffic to news sites than Google. Is this surprising? Not really. Social media allows brands to consistently connect fans and potential consumers with rich content. Driving fans from borrowed traffic sources (social media platforms) to an owned traffic source (your brand’s website) enables fans and followers to familiarize themselves with your brand and assists them down the sales funnel.

A Shareaholic report found that social media currently drives over thirty percent of all referral traffic on the Internet. But how does each network stack up? Let’s take a closer look.

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