Brand Advice: Why Every Day Should Be Emoji Day
Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.
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