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5 Simple Ways to Gain a Competitive Edge on Social Media

By Daniel Lara

Remember the Five W’s? It consisted of who, what, where, when, and why. As elementary as they may seem, the Five W’s are just as useful today as they were back when you were writing book reports. As brand equity falls deeper into the control of today’s social consumer, we must leverage this lesson and create a chance to keep a closer eye on our competitors.

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Avoid These 5 Content Marketing Mistakes if You Want to Win

By Jo Hague

How do you approach content marketing? Are you a first time publisher or a seasoned expert? Whatever your experience – we’re all human and we all make mistakes. Content marketing can be such an important asset for business success, so omitting it from your marketing plans could be a huge error. Doing it poorly could also be fatal for your business. Avoid these five common mistakes at all costs if you want your content marketing to succeed.

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3 Key Announcements From Facebook’s F8 Developer Conference

 

By Nicole Grossberg

This week Facebook held their annual F8 event in San Francisco, and boy were there a lot of announcements. Since this is a conference for developers, there is a ton of geeky lingo that us regular folk might not be able to comprehend, so here are three things you need to know from F8 2015, in layman’s terms of course.  

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