By Honey Comer
Just under two weeks ago, Snapchat introduced advertising to the platform, and now brands can’t stop buzzing about the update. It’s the latest development for a social network that seems to be rapidly evolving, and many marketers are left wondering what it all means to their bottom lines.
Cheat Sheet: Marketing with Snapchat Read More »
By Casey Danton
Pumpkin Spice Latte time may have just rolled around, but if you’re in advertising, you’re probably ankle-deep in prep for the holidays. While the holidays may be the best time of the year for some, there’s one group of people who it is the worst for: Community Managers.
Here are some typical community manager problems you can look forward to dealing with this season….or more realistically, all of the time.
15 Community Manager Problems Read More »
By Corey Smock
“Words must surely be counted among the most powerful drugs man ever invented.” – Leo Rosten
What is it about social media that elicits a never-ending list of buzzwords and industry jargon? When did creating “pin-able” content become so fashionable? Or worse, “snack-able.” When does normal media become “rich media” and regular data become “big data”? When do “millennial thought-leaders” become “industry experts” and “social innovators”? What on earth is the “Twittersphere”? Better yet, who invented the “blogosphere?” What are the “KPIs” on your “contextual marketing ideation”?
7 Social Media Buzzwords Accurately Defined by GIFs Read More »
