3 Reasons Why Quarterly Social Media Planning Matters
If you have “marketing” somewhere in your job title, you’ve likely been tasked over the last few months with creating your brand’s 2015 marketing plan. A decade ago, it was easy to sit down, look at your spends, and determine what worked and what didn’t. From there, allocating your budget for the next year and creating the roadmap you’d use during the following 12 months was your biggest challenge. Over the course of the next year, you’d assess as you went and move funds around a bit based on results. Then social media thrust itself into the mix, and this ever-changing medium now makes annual planning nearly impossible (or nearly impossible to do well).
3 Reasons Why Quarterly Social Media Planning Matters Read More »