No matter your industry or target audience(s), it is likely that you (and/or your clients) are seeking to share more “real-time” content on social media. In 2014 alone, there have been several platform changes affecting real-time marketing strategies. Here is what you should know about real-time content.
What You Should Know About Real-Time Content Read More »
Is it important to show a person’s face? As social media increasingly becomes more visual, I’m constantly challenged with this question. For clothing and hair products, it seems natural. But if a brand sells a product or service that can be seen without the presence of a person, especially his or her face, why bother?
Social Media Science: How to Use Facial Recognition to Your Advantage Read More »
Last week, we took a look at the advantages and disadvantages of the major social networks from a user’s perspective. But if you’re reading this, you’re probably more interested in whether or not your brand should consider investing in a new network. Don’t worry. We’ve got you covered! Below is a quick guide that simplifies
Social Media Cheat Sheet For Brands [Infographic] Read More »
