When it comes to content, most consumers want to see obtainable imagery, something that they would either see in real life or something that they look at and say “I could do that.” Brands often use stock photography as a cost-efficient way of legally creating image-filled content. However, these images can often look hokey and […]
Dos and Don’ts of Using Stock Photography vs. Original Imagery Read More »
Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level.
Mobile Friendly: How to Manage Social Media from Your Cell Phone Read More »
You don’t have to be an art director to realize that there are endless ways for brands to visually promote their products via social media. Amidst the rising presence of brands on Vine and Instagram, stop-motion animation has become increasingly popular. The eye-catching technique is a go-to motif for brands including Oreo, GE, Dunkin Donuts,
4 Beginner’s Tips for Stop-Motion Animation Read More »
