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7 Ways to Engage with Industry Influencers on Twitter

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Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual–or type of individual–who has influence over potential buyers in your industry. Influencers can include broadcasters, journalists, professors, analysts, and athletes–any person who has a large following in your field. Developing a relationship with these individuals is […]

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Indexing Likeability Part 3 of 3: How Do I Measure Being Likeable?

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One of the biggest problem marketers are currently facing with social media measurement  is that they are looking at metrics in silos. To be truly likeable, you need to see the full picture. To view success accurately, you not only need to be measuring your activities on social media, but you need to make sure you’re

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