Music is everywhere. It inspires, it triggers emotions, and it connects people. Sounds like the checklist for your next great campaign, doesn’t it? It’s for this very reason that brands are turning to Spotify, the world’s largest music streaming service, to add a different dimension to their campaigns.
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In the days of Edward Bernays and Ivy Lee, public relations was executed via press releases, advertising, and press conferences. Over the years, it has adapted to modern media and incorporated many new channels, including social media. Throughout its trajectory, one thing has remained the same: public relations is a necessity for the health of
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Writers are under attack. Websites, online articles, and digital products are becoming increasingly image-based. So few words are left that companies starting to believe the following myth: Any employee can write for a website and social networks, and it will be similar to having a professional writer. At first glance, it’s easier and cheaper to
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