WHAT HAPPENED YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip […]
What’s New With YouTube Shorts? Read More »
As TikTok has become more popular, more brands have been joining in. And to be honest, we Gen Zers don’t really mind their branded content or their ads. In fact, we love looking at new products on TikTok to see what’s out there. But most brands are doing it wrong—even if we watch their content,
How Brands Should Be Using TikTok, According to Gen Z Read More »
We’re all aware by now that the COVID-19 pandemic had a massive impact on social media usage around the globe. Whether it was sharing information about the pandemic, connecting with friends and family that we couldn’t see in person due to social distancing, or finding humor and distraction from the heaviness of it all, social
Which Social Media Trends Will Stick Post-Pandemic (And Which Won’t)? Read More »
