What do Taco Bell, Shawn Mendes, Bratz dolls, and Elon Musk have in common? We’ll answer for you: All four have recently connected with their audiences by minting and selling non-fungible tokens. In recent months, conversations about NFTs have taken over social media, but many people are still unclear about what they are, why they […]
NFTs: What Are They, And How Can the Trend Be Leveraged? Read More »
We hadn’t written anything publicly on TikTok advertising since 2019, and the world has changed. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Any Likeable employee
An Update on TikTok’s Self-Serve Ad Platform Read More »
It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. My wife Carrie and I were in the first year of our bootstrapped word-of-mouth marketing agency, then called theKbuzz, and following our baseball stadium sponsored wedding, we were serving clients through mall events, store
The Evolution of Social Media, and of Likeable Read More »
