Consuming mobile content takes the average user 1.7 seconds. That’s the exact time brands have to “stop the scroll” and capture a user’s attention to get them to read or watch what they’re sharing. This rapid-fire consumption is easily correlated with shortening attention spans and the general consumer’s need for instant gratification, but it also […]
Thinking Social-First Read More »
A successful social media strategy begins with thorough research into your brand’s target audience to determine which platforms they use and the capacity in which they use them. Deepening your understanding of their user behavior allows you to invest confidently in the appropriate platforms that can support your brand’s overarching business goals. By using consumer
2023 Social Media Usage and Demographics Read More »
You know your brand’s style guide is essential to your organization’s toolkit. It’s a roadmap for maintaining a consistent and cohesive brand identity. Your company’s style guide might include everything an account manager or creative needs to know about visual communication, like colors, typography, logos, and positioning. A style guide provides a clear direction for
You Need A Social Media Copy Style Guide For Your Brand Read More »
