A successful social media strategy begins with thorough research into your brand’s target audience to determine which platforms they use and the capacity in which they use them. Deepening your understanding of their user behavior allows you to invest confidently in the appropriate platforms that can support your brand’s overarching business goals. By using consumer […]
2023 Social Media Usage and Demographics Read More »
Despite current economic turmoil and inflation anxiety, many Americans are still excited about the upcoming holiday season. In a recent survey conducted by McKinsey & Company, 55% of U.S. respondents say they are excited about holiday shopping this year, and most people have the savings to spend. The average consumer is eager yet cautious as
What to Expect in the 2022 Holiday Season Read More »
Social media has long been a tool for education within the healthcare space. In fact, nearly one in 10 Americans turn to social media for health information. In recent years, the importance of credible healthcare sources has increased as misinformation spreads and the rise of disinformation continues. If your organization is interested in entering the
Top Tips for Healthcare Brands on Social Read More »
