So, your brand wants to leverage an influencer. This is exciting! And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Audiences view influencers as both trusted content creators and advertisers, and influencers shape the lives and purchase […]
Influencer Marketing 201: Working With Influencers Read More »
After years of creating content for our clients, we’ve learned a thing or twenty about how to run a brainstorm. Whether you’re generating ideas for a client or your own brand, these tips will help you make the most of your team’s time. Put on your raincoat—we are now entering the brainstorm. BEFORE THE BRAINSTORM
20 Tips for Better Brainstorms Read More »
As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’
How to Master Real-Time Content Read More »
