It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about […]
Inside the World of Dog Influencers Read More »
Capturing user attention for minutes (not seconds) at a time was once reserved for YouTube. Now, as platforms like Facebook and Instagram carve out spaces (Watch and IGTV) to take advantage of users’ increased attention spans, smart brands are getting in (including us). So, what does compelling long-form branded content look like in these spaces?
5 Brands That Are Telling Stories With Episodic Video Read More »
TikTok, the short-form mobile video app that’s popular among Gen Z, is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.
What You Need to Know About Advertising on TikTok Read More »
