Less than a decade ago, Instagram was born—and the world hasn’t been the same since. The photo-sharing app has become a source of inspiration for many, a source of income for some, and has led to actual fame for others. “Instagrammability” has become a huge factor in people’s decisions about what to buy, wear, eat, […]
3 Ways Brands Can Drive Sales on Instagram Read More »
You’ve heard it before: Video is the future of social media. It’s the number one preferred content type of the average consumer, it accounts for more than half of total media consumption, and 54 percent of consumers want to see more video content from brands and businesses they support. However, even in 2019, most companies
3 Video Techniques Your Brand Should Try Read More »
In today’s day and age, it’s safe to assume you not only know what an influencer is, but you also follow them on social media and maybe even aspire to be one. In fact, 61 percent of people interact with an influencer at least once a day, and 87 percent of shoppers have been inspired
Micro vs. Macro Influencers: The Breakdown Read More »
