‘Tis the season to be… strategic? The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. This is when the fish are really biting. […]
10 Ideas for Holiday Campaigns on Social Media Read More »
It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about
Inside the World of Dog Influencers Read More »
When it comes to content on social media, here’s what we know for sure: There are no magic, one-size-fits-all formulas for what to post, when to post, or how often to post. Strategies, recommendations, and numbers will be different based on a variety of factors including your company’s industry and goals—and what works for one
How Much Social Content Do You Really Need? Read More »
