Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Though both are considered the younger generations, there are many key differences between […]
What Gen Z is Watching Online Read More »
When brands think about community management, they usually think about addressing customer issues, complaints, and crises. These are incredibly important to handle, but what is equally (if not more) important are customers that are happy with the product or service and take time to post or reach out. Unfortunately, many customers’ positive posts are ignored
5 Ways to Elevate Loyal Customers on Social Read More »
TikTok, the short-form mobile video app that’s popular among Gen Z, is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.
What You Need to Know About Advertising on TikTok Read More »
