First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app […]
Everything Marketers Need to Know About TikTok Read More »
If you’re a big brand, you’re likely on Twitter, and with good reason: It’s a place where brands can have meaningful conversations with consumers and make sure their messages get heard. In fact, 50 percent of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV. But
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While much has been made of Facebook’s video ambitions, including its $1 billion investment in its new Watch platform, research shows that YouTube is still the dominant platform for video. Not only is YouTube the social platform most used by US adults (73%), a recent survey reports that YouTube beats out Facebook as the social
YouTube Dominates Long-Form Video and Appointment Viewing Read More »
